What under the radar fashion brands are making noise right now?

Fashion is one of the most dynamic industries in our society today. People love to wear their best and invest in their physical look from the workplace, to vacations outfit of the day, and even just in an everyday casual look. The endless change of styles being open for innovation by designers worldwide, and chosen preferences of the iconic celebrities determines the fashion trends today. This 2017, here is a list of the fashion brands that are to be trending, and we will definitely look out for:

Oscar de la Renta

This debut collection Oscar de la Renta was presented by Fernando Garcia and Laura Kim at the New York Fashion Week last February 13. From a wide array of wardrobe to choose from, to earrings, bracelets, and to its most famous bridal gowns, Oscar de la Renta continues to rise up as its founder’s legacy brand.

Recent Business of Fashion reports that this coming fall, Monse and Oscar de la Renta will be presented together in consecutive runway shows without a break. This is a departure from the traditional touch of its founder, and a break for its modernity.

Kate Spade

Rumors last 2016 remarked that Kate Spade & Co. might venture for a sale. Latest reports, on the other hand, tell that the brand is planning to have a formal auction “with interest maybe from six bidders.” In the past year, it successfully expanded its “Missadventure”series. It continues to diversify its products from only having luxury handbags to becoming a full-blown lifestyle fashion brand.

Nasty Gal

Sophia Amoruso, the founder of Nasty Gal shocked the fashion industry when in November 2016, would leave the company after stepping down from her CEO position. The company is rumored to also declare its bankruptcy. Furthermore, it has been heard the Boohoo, a U.K. based company is expected to acquire Nasty Gal for $20 million This would mean a great expansion and saving of the L.A retailer of its sought-after brand. However, will its cool theme still be in tune with the fashion world despite the loss of its Amoruso, and the original Nasty Gal?

Boohoo

Boohoo is a rising company this year. As other competitor’s share depreciates, Boohoo continues to increase its shares for 260% which is far better beyond the rest! Due to Nasty Gal’s acquisition by Boohoo, offer that the Manchester, England-based retailer will take U.S expansion as an endeavor to achieve. Bloomberg even speculates if Boohoo could even be the next Zara in this fashion industry.

American Apparel and Gildan Activewear

American Apparel suffers similar issue of bankruptcy as with Nasty Gal. Soon after declaring twice its risk of bankruptcy, this company will be acquired by Gildan Activewear Inc., a Canadian company. Both fashion trends focuses on the basics and screen-printings, but there no news yet how will Gildan affect the other. Their merging of influences would be very interesting to look forward.

Brock Collection

This is a women-luxury line released last 2013, a now has became a favorite worldwide. All the more, an expected growth of this profile amongst fashion enthusiast is very much anticipated. This Brock collection is collaboration the husband and wife efforts of Laura Vassar, and Kristopher Brock who luckily won the $400,000 2016 Vogue Fashion Fund.

These are just some of the many evolving fashion brands. Get updated of what is new and latest of the fanciest good-buys from the global arena of fashion. Let us

References:

Brannigan, Maura., “Monse and Oscar de la Renta Are Showing Fall 2017 Back-to-Back in Same Venue”. http://fashionista.com/2017/01/monse-oscar-de-la-renta-fall-2017-shows Fashionista. Breaking Media, Inc. Retrieved January 19, 2017.

Mau, Dhani. 15 Fashion Brands to watch in 2017. http://fashionista.com/2017/01/brands-designers-to-watch-2016. Retrieved January 4, 2017.